Celebrating 40 years of helping to turn houses into homes

Hirsch’s is a family run company with forty years’ experience in the home appliance and furniture business.  From ovens, hobs and extractors, to air conditioning units, fridges and freezers, microwave ovens, vacuum cleaners, washing machines, tumble driers, dish washers, food mixers, wonderfully comfortable lounge and outdoor suites, beds, and all the latest products in home theatre and sound systems and  televisions – they have it all, and at great prices.

An appliance repair man who unwittingly became an entrepreneur,  Allan Hirsch and his wife Margaret started their family run appliance business in a tiny showroom in Umhlanga Rocks Drive, Durban, in 1979 with just R900 that they had saved.

Today Hirsch’s are well on their way to having a multi billion turnover.

They started off small but built a strong base of customers over the years, first with repairs and second-hand repaired appliances and then into a fully-fledged appliance retailer..

Over the last forty years they have had the joy of serving young married couples and helping them to set up their first homes with everything from the air conditioning unit to the tiniest kitchen gadget. With their instore service and spares department, they have helped couples to resolve issues that sometimes arise with their appliances, replacing parts and sending out technicians if necessary, to help solve a problem.

In 2002, the company brought their Hirsch’s Home store concept to Gauteng and in 2012 they opened their first branch in Cape Town.  Today they own 18 branches in KZN, Gauteng and the Cape.  Despite recessions and the global economic crisis, the Hirsch’s are upbeat about South Africa and their expansion plans in the face of the downturn attests to this..

“We might be a family business, but our growth and success is due to all our customers and our large number of permanent staff and substantial number of contract workers.  We’ve established ourselves as a place to buy your first appliance and we build relationships with customers so they come back” he says.

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