Red leaves of flowers

Viva Magenta – Pantone Colour of the Year

Since the year 2000 the Pantone Colour Institute has declared a particular ‘Colour of the Year’, and this year’s colour is Viva Magenta – 18-1750.

Viva Magenta is described by Leatrice Eiseman, executive director of the Pantone Colour Institute, as a close relative of carmine, crimson-red and deep raspberry.  It is a shade rooted in nature, full of vim and vigour. Descending from the red family, it is expressive of a new signal of strength.  Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration.

Viva Magenta is described as powerful and empowering.  It is a new animated red that revels in pure joy, and encourages experimentation and self-expression.  It manifests itself as a stand-out statement.

It is inspired by the red of Cochineal, one of the most precious dyes belonging to the natural dye family.  It is also one of the strongest and brightest colours the world has known.

How is the Colour of the Year Chosen?

Twice a year, the Pantone Colour Institute hosts a secret meeting in one the European capitals.  Here representatives from various nations’ colour standard groups meet.

After two days of presentations and debate, they choose a colour for the following year.  The selected colour purportedly connects with the spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.

The results of this meeting are published in PANTONE VIEW, which fashion designers, florists and many consumer-orientated companies purchase, to help guide their designs and planning for future products. 

These include graphic designers, fashion designers, fabrics, household furnishings, glassware, household products and many more. The Pantone Colour System is a standard colour matching system which is widely used around the world.  Colour matching is regulated via the Pantone System, making it simple to connect with producers and to acquire the exact colour each time.  Examples of these being the ic

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